Susie Gao

Consumer and Automotive Division Marketing Manager

Cypress Semiconductor Corp.

Susie Gao is division marketing manager for the Flash Memory Group of Cypress, formerly Spansion. She has global responsibility for the consumer and automotive segments. Her 15 years of extensive experience include marketing, business development, key account management and field application engineering for wireless, consumer and automotive electronics in the semiconductor industry. She received “Best Marketer of the Year” in 2012 from Spansion and holds a Bachelor of Science in Electrical, Electronics and Communications Engineering from Shenyang Aerospace University.
Articles by Susie Gao
  • CES 2015: A Closer Look at the Top Tech Showcased

    This past Tuesday when I was in taxi in Las Vegas, the driver told me that he loves the city so much because he can find the best shows and food here. While I’m not sure whether he is right, I agree that the best electronics show in the world is hosted here, the International

  • Automotive Technology Takes the Stage at Telematics Detroit

    The market for connected cars continues to grow at a rapid pace. In fact, a new report from Analysys Mason claims that by 2024, a whopping 89 percent of new cars sold worldwide will contain embedded connectivity. At first the number may seem high, but when you consider the amount of vehicle manufacturers and mobile

  • Connectivity Enables a New Paradigm for Auto Mobility at Telematics Detroit 2014

    This Wednesday and Thursday, the world’s largest connected car event comes roaring into Motor City. Telematics Detroit 2014 will set out to explore the most crucial topics that are currently revolutionizing the telematics industry. As the connected car message moves from the periphery into the public domain, Telematics Detroit brings together more than 100 automotive

  • Continuous ADAS Innovation Delivers on the Promise of Driverless Cars

    For many years, self-driving cars have long been a dream of human beings. The automated highways were first talked about in the “Futurama” at the 1939 New York World Fair as part of “The World of Tomorrow.” Today, the general public is aware of Google’s driverless car, thanks to the availability of new electronic technologies

  • Embedded Technology Invades the North American International Auto Show

    Last week in Detroit, more than 800,000 automotive executives, industry experts and enthusiasts gathered in Detroit for the annual North American International Auto Show, one of the world’s largest automotive shows. Coming on the heels of CES where the show floor was oozing with car technology and advancements around autonomous vehicles, infotainment and digital displays,

  • Super Bowl Viewership: How Did You Tune In?

    To say a lot of people watched the Super Bowl doesn’t exactly do this massive event any justice. Last Sunday’s game was one of the most-viewed sporting event of all time, with a whopping 108.41 million viewers. In fact, this year’s battle between the 49ers and the Ravens was the third most-watched program in U.S.

  • I Don’t Want to Work Hard to Understand My Refrigerator

    Apps on Your Fridge by Samsung http://bit.ly/nZXCPo According to the Zpryme Smart Grid: Smart Appliance Insights report, “from 2011 to 2015, the global household smart appliance market is projected to grow from $3.06 billion to $15.12 billion, respectively with a compound annual growth rate (CAGR) from 2011 to 2015 is projected to be 49.0 percent.”

  • 7 Top Phrases that Hit the Jackpot at CES 2012

    Nothing new.  That was the conventional wisdom about CES 2012 in Las Vegas.  Well, after spending two days last week at the show, I think the conventional wisdom is wrong.  There are many new and cool electronic products at the show and they all point to exciting times for Spansion and our customers.  Why?

  • Set Top Box: The Center of Your Viewing World

    The Set Top Box (STB) is the center of your viewing world delivering premium content and services to you through a variety of broadcasting mediums (Satellite, Cable, Terrestrial, IP).   Consumers are demanding media-rich home entertainment requiring STB evolution to include more advanced features and services and driving an architecture for faster performance, scalability and security.

  • Driving Connected TV Adoption through Sophisticated Simplicity

    Panasonic, Samsung, Google, Apple and Microsoft. All are big names in the technology industry and all are betting on Connected TV to provide a big, future revenue stream through over-the-top (OTT) video. So what is OTT?