CEO Blog

  • How Growth in Automotive is Changing Silicon Valley

    It’s no secret that the automotive business represents one of the semiconductor industry’s most significant and promising growth vectors. Increasingly, vehicles are becoming computers on wheels capable of processing information and connecting with storage and analytical capabilities in the cloud to make driving safer, more entertaining and more convenient. According to a recent Gartner report,

  • Our New Cypress Brand: What Does it Mean to Be “Embedded In Tomorrow”?

    A company’s brand is the face it shares with the world and the promise it makes to its customers, stockholders, and employees. Those of you who follow Cypress have probably seen our new logo and our Embedded in Tomorrow tagline, as shown below. It’s our first major logo change in 35 years. Our rebranding is

  • Contextual Intelligence and the IoT Revolution: Sense, Connect, Learn and Respond

    The pace of change continues to accelerate in both the semiconductor industry and the broader high-tech market space. We’ve crossed over from the Mobile Era—which put computing power and wireless connectivity at consumers’ fingertips—to the IoT Era, which is rapidly embedding these capabilities in a range of smart products, from thermostats, home appliances, and connected

  • The Cypress 3.0 Vision and Blueprint: Complete Embedded Solutions for Fast-Growing Markets

    I am excited by the opportunity to blog about Cypress’ business strategy and market opportunities, along with industry trends and management best practices. In my role as Cypress’ president and CEO, I’m on the road roughly half of the time meeting with customers, partners and investors. I make it my priority to talk with customers