Bringing to Life the Auto, IoT and USB Technology of the Future at CES 2017

Posted on December 22, 2016 by Shannon Stroud

CES is where the most innovative companies gather to showcase the technologies that will shape our lives for years to come. The show debuted in 1967 showing off the latest transistor radios and black-and-white TVs. Now 50 years later, the show represents just how far technology has advanced since the late 1960s as we’ve moved away from bunny-eared radios and TV sets to smart entertainment that you can connect with from anywhere in the world.

As the leader in advanced embedded system solutions, Cypress is excited to once again attend this hub of innovation at CES 2017. Our booth will be located in the center of it all inside the Las Vegas Convention Center South Hall, MP25651. Keep reading to see what exciting technologies we’re demonstrating at the show!

CES Cypress

Connected Devices of Tomorrow

Visit our booth to check out some of the coolest connected devices on the market that are based on Cypress’ PSoC technology and WICED wireless connectivity solutions. We’ll be showcasing a cutting-edge drone, a luxury espresso maker, a connected umbrella, a BLE toothbrush, a high-end activity tracker, a top-of-the line wireless speaker and a high tech microphone. Our demos will show why the easy-to-use and powerful PSoC® and WICED® solutions are the preferred choice for the most innovative connected device creators around the world.

CES Icons 2

See the Magic of USB Type-C

Cypress offers the industry’s broadest portfolio of solutions for the connection interface of the future, USB Type-C. At CES we’ll be showing off our favorite USB Type-C products which provide robust end-to-end power delivery and charging solutions for laptops, mobile devices and more. We’ll also be announcing an exciting USB Type-C solution at the show that will help you connect your smart devices to 4K displays, so stay tuned for more details!

Drive the Connected Car Revolution

See how Cypress’ innovative and high-performance automotive embedded solutions are driving the industry forward, powering next-generation connected cars. We’ll be displaying some exciting firmware over-the-air (FOTA) demos, showing how cars can provide software updates and applications to customers on the go—a true game changer for the automotive industry.


We’re excited to show you our advanced IoT tools, connected car tech, USB Type-C controllers, solar-powered BLE sensors and much more at CES. We look forward to meeting you at the show!

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