Automotive

  • From Gamer to Le Mans Race Car Driver – How Technology is Changing the Way We Drive

    For most of us, our experience with race car driving has typically been limited to: Watching NASCAR on TV. Getting behind the wheel as Mario. Cheering on James Hinchcliffe in the IndyCar series.  .@Hinchtown wins the @ToyotaGPLB! #INDYCAR #TGPLB https://t.co/1I2Xejdij6 pic.twitter.com/3ghsFf4DjF — IndyCar Series (@IndyCar) April 9, 2017 However, recent advancements in virtual reality (VR)

  • CES 2017: What the Experts at Cypress Have to Say

    CES came to a close in Sin City a few weeks ago and we’ve returned to our offices buzzing with excitement about the magnitude of technological innovation on display. Walking around the show floor was like taking a step into the future, featuring wall-sized TVs, cars that drive themselves and tiny robot housekeepers. At this

  • Bringing to Life the Auto, IoT and USB Technology of the Future at CES 2017

    CES is where the most innovative companies gather to showcase the technologies that will shape our lives for years to come. The show debuted in 1967 showing off the latest transistor radios and black-and-white TVs. Now 50 years later, the show represents just how far technology has advanced since the late 1960s as we’ve moved

  • Destination: Electronica – Seven Reasons to Visit Us at the Show

    Pack your luggage and PSoC kits! We’re gearing up for a big trip to Munich, Germany. We’ll be at Electronica 2016 from Nov. 8 -11 at hall A5, stand 318 showcasing our deep and wide automotive portfolio, IoT solutions, memory products, and USB Type-C power delivery innovations. As a global MCU and IoT powerhouse and

  • Introducing Cypress’s New CEO and President Hassane El-Khoury

    We are thrilled to introduce Hassane El-Khoury as the company’s next president and CEO and a member of our board of directors. In Hassane’s nine years at Cypress he has spearheaded some of the company's most successful businesses and architected the company’s innovative embedded automotive strategy. In the video below, Hassane shares his vision for

  • Cypress is heading to Germany for Embedded World (EW) Feb. 22-25

    Next week, Cypress will be heading to Nuremberg, Germany for Embedded World 2016. The show’s theme this year is “We are the Internet of Things,” and will attract embedded developers and engineers from all over the world to learn, discover and experience embedded innovation. We are excited to join over 900 exhibitors to showcase our

  • Super Bowl 2020: Commercial Trends to Expect

    A total of $4.5 billion has been spent on advertising in the first 50 years of the Super Bowl, according to Ad Age. Today, companies spend approximately $4.8 million for one 30-second commercial spot alone. Super Bowl 50 will debut the ads of technology companies such as Amazon and LG. As trends change, so do

  • Cypress Celebrates Design Innovations at CES 2016

    A few weeks ago, Cypress hit the floor of the 48th annual Consumer Electronics Show in Las Vegas, joining nearly 3,800 exhibitors to showcase our latest innovations in automotive, Bluetooth Low Energy, USB type-C and wearable technology. This year’s highly-anticipated event had record-breaking attendance with over 170,000 tech enthusiasts coming together to celebrate cutting-edge innovations

  • Cypress is Heading to the World’s Largest Electronics Show – Are You?

    This time next month, Cypress will be joining over 150,000 exhibitors and attendees at the biggest and best electronics show in the world – CES! This year’s show promises to be one of our most exciting yet, as we are bringing along our newest product and partner demos to Las Vegas. Check out a preview

  • The New Cypress – A Commitment to High-Performance Embedded Systems

    Almost two weeks ago we finalized the merger of Cypress and Spansion, creating New Cypress – a $2 billion global leader in MCUs and specialized memories for embedded systems; No. 1 in SRAMs, No. 1 in NOR flash and No. 3 in MCUs and memories for the automotive market. What does this mean to customers?